Leo Luistro: A Trailblazing General Manager Embracing Quality and Innovation Across the Nation

Leo Luistro’s career journey is a testament to his passion for the club industry and his ability to adapt and excel in a wide variety of environments. As the current General Manager and COO of the historic Sutter Club in Sacramento, California, Leo brings decades of experience managing clubs across the United States, from bustling yacht clubs on the East Coast to sophisticated city clubs in urban settings. His diverse career highlights not only his operational expertise but also his deep understanding of what makes a club thrive: quality, brand recognition, and a commitment to excellence.

A Dynamic Career Spanning Coasts and Cultures

Leo’s journey in the club industry began humbly, busing tables at a yacht club. From these early days, he fell in love with the unique blend of hospitality and community that clubs offer. Over the years, he ascended the ranks, earning the trust of boards of directors and leading clubs valued at over $25 million. Along the way, he’s managed clubs with sprawling amenities, like a club marina and court sports, as well as urban clubs with a more focused emphasis on hospitality.

This dual experience has given Leo a rare perspective on the different cultures and expectations of club members. At yacht clubs, members gravitate toward outdoor leisure and waterfront activities, while city clubs, like the Sutter Club, demand a heightened focus on hospitality and creating a luxurious environment in a more limited physical footprint. Despite these differences, one common thread unites all clubs: members’ desire for high-quality products that enhance their pride and connection to the club.

The Role of Quality in Building Club Pride

Throughout his career, Leo has emphasized the importance of quality in every aspect of club management, particularly when it comes to branded merchandise. “You get what you pay for,” he notes, emphasizing that members expect not just any product but something that reflects their high standards and the prestige of their club.

Leo’s partnership with Range & Bearing’s has been pivotal in meeting these expectations. From his days on the East Coast to his current role on the West Coast, he has worked with Range & Bearing’s at three different clubs, leveraging their ability to deliver top-tier custom merchandise. “The quality of the experience is really what sets them apart,” he explains. Whether it’s a pair of socks, a branded blanket, or a high-end jacket, the products consistently impress members and align with the elevated standards of private clubs.

Range & Bearing’s: A Partner in Excellence

Leo’s relationship with Range & Bearing’s founders, Sara and Tucker Thompson, spans over two decades. This long-standing partnership has been built on trust, reliability, and a shared commitment to innovation. “I only do business with good people,” Leo states. “When you work with operators like Sara and Tucker, you eliminate the guesswork and create a seamless, efficient process.”

One of the standout aspects of Range & Bearing’s, according to Leo, is their responsiveness and creativity. From delivering mockups quickly to helping clubs design bespoke products that go beyond the ordinary, the company has consistently exceeded expectations. “Their ability to think outside the box and place logos in unique, unexpected locations sets them apart as trendsetters,” he shares.

Saving Money Through Reliability

While high-quality custom merchandise might seem like a luxury, Leo highlights how Range & Bearing’s actually saves his clubs money in the long run. Their reliability and efficiency reduce the need to juggle multiple vendors or deal with subpar products. “At the end of the day, good operators like Range & Bearing’s save me money,” Leo explains. “Their reliability allows me to focus on other aspects of club management, ultimately creating value for our members.”

Igniting Brand Recognition

At the Sutter Club, Leo is spearheading a rebranding initiative that includes a complete logo redesign and the launch of a high-end branded store. This initiative is aimed at igniting brand recognition and enhancing member pride. He views branded merchandise not just as products but as extensions of the club’s identity and culture. “The vitality of the club is on an upswing, and branded products are playing a key role in that transformation,” Leo says.

The impact of these efforts is already being felt. Members wear their logoed apparel with pride, reinforcing a sense of community and belonging. The quality and creativity of Range & Bearing’s products have helped reinvigorate the club’s image, turning merchandise into a vital part of the member experience.

A Vision for the Future

Looking ahead, Leo sees exciting opportunities for the Sutter Club and beyond. He plans to focus on products that cater to the evolving demographics of club members, including more offerings for women and children. He also aims to expand outdoor and leisure-focused merchandise, aligning with trends in the club industry.

For other general managers considering custom merchandise, Leo offers simple advice: “Take five minutes to sit down with Tucker and Sara. Their creativity and quality will speak for themselves.”

Conclusion

Leo Luistro’s career reflects a deep understanding of what makes clubs thrive—a commitment to quality, innovation, and strong partnerships. Through his collaboration with Range & Bearing’s, he’s not only enhanced the member experience but also demonstrated how the right vendor relationships can drive efficiency and savings. As he continues to shape the future of the Sutter Club, his dedication to excellence remains a guiding light for the industry.